catalyst women’s history month 2023
Role: Wrote video scripts to support Catalyst’s 2023 Women’s History Month campaign, #InclusionThrives. The #InclusionThrives video series included introductory video content from Catalyst leaders. During March 2023, we released six videos, with 92,384 total video views on LinkedIn.
Coming Soon + WHM Launch: Lorraine Hariton, President & CEO
43,483 total video views on LinkedIn
49,395 LinkedIn post impressions
Week 1 - Gender Equity: Vandana Juneja, VP & Head of Global Advisory Services
20,676 total video views on LinkedIn
Week 2 - Pay Equity: Tara Van Bommel, Senior Director & Statistician
13,620 total video views on LinkedIn
31,686 LinkedIn post impressions
Week 3 - Gender Partnership: Ludo Gabriele, Senior Director, MARC Branding
13,884 total video views on LinkedIn
32,090 LinkedIn post impressions
Week 4 - Accelerating Equity on All Fronts: Nicole Mason, Vice President, Marketing
941 total video views on LinkedIn
60 Years of Catalyst
In 2022, Catalyst celebrated sixty years of progress for women. To help Catalyst share the history of the organization and the impact over the last 60 years on the future of work for women, an anniversary video was created to help tell the story.
Role: Pitched creative concept and wrote VO for video.
The video includes historical content, imagery, headlines, and statements from Catalyst archives as well as period footage of women at work throughout history. Video ends with a call to action asking viewers to reimagine what the future of work looks like by supporting our mission.
THE GREAT REIMAGINING
Catalyst's marketing focus in 2022 centered around "The Great Reimagining" theme. Throughout the year, we encouraged Supporters to envision new possibilities for the workplace, leadership, equity, and accountability. This involved pushing past conventional boundaries and delving into innovative ideas. I was responsible for crafting the positioning statements for each quarterly theme, along with the accompanying sub-theme descriptions that provided context for the highlighted Supporter content.
