30 years of elizabeth arden ceramide capsules
THE ORIGINAL. STILL INVINCIBLE.
Long before others packaged their skin-loving serums in pea-sized pods, Elizabeth Arden's Advanced Ceramide Capsules are the original—with each ampoule packed with the brand's potent and nourishing formulas. Fast forward to today, Elizabeth Arden offers five ceramide capsules—two designed to help you fortify your skin barrier and three to target specific skin concerns.
Role: Develop, write, and edit copy for 360 marketing campaign—including print, digital, social, and video assets. Work with Marketing Team to identify key dates, benefits, and reasons to believe for featured products.
HOW TO VIDEOS
HOW TO CHOOSE: ADVANCED LIGHT OR ADVANCED CERAMIDE CAPSULES
With the arrival of Elizabeth Arden’s Advanced Light Ceramide Capsules, the brand now offers two ceramide capsules to aid in skin barrier fortification. This short how-to video educates viewers on the key differences between each product and the suggested application technique. From highlighting the different textures to the target skin type, each strengthens your skin’s moisture barrier and helps reveal healthy-looking skin.
Role: Develop, write, and edit copy for video. Working with Marketing and Education teams to identify and communicate key features and benefits for each product.
HOW TO USE ADVANCED LIGHT CERAMIDE CAPSULES
This short how-to video educates viewers on how to apply the newest ceramide capsule from Elizabeth Arden—Advanced Light. With a focus on the lightweight, fast-absorbing texture and the target skin type, I worked with the Marketing and Product Education teams to properly communicate the brand’s signature application technique for the ceramide capsule.
Role: Develop, write, and edit copy for video. Partner with Marketing and Product Education teams to identify and communicate key features and features of the product and the brand’s signature application technique.
ELIZABETH ARDEN ADVANCED LIGHT CERAMIDE CAPSULES
A NEW GOLD STANDARD
Meet the newest skin-loving skincare treatment to enter the Elizabeth Arden Ceramide Capsule family—Advanced Light. The lightweight, fast-absorbing, and skin barrier-strengthening serum is packed with skin-identical phytoceramides, patented cyclopeptides, and hemisqualane to strengthen skin’s barrier and visibly reduce the appearance of pores and restore a balanced and radiant complexion with enhanced clarity.
Role: Develop, write, and edit copy for 360 marketing campaign. Work with Marketing and Research & Development teams to identify key product benefits and reasons to believe for featured product.
elizAbeth arden LIP COLOR COLLECTION
Meet Elizabeth Arden’s newest addition to its makeup lineup: NEW Lip Color Collection. It was their first color launch in many years and replaced two much-loved favorites. The new generation of lip color satisfies the wearer’s desire for high-impact color and comfort. Plus, the anti-aging formula is enriched with skin-caring ingredients like Advanced Ceramide Complex, vitamin E, and maracuja oil for a beautiful finish. Craveable color indeed!
Role: Wrote all brand copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
For the brand video below, I wrote & edited script for Lip Color Collection—touching on product ingredients and benefits.
elizAbeth arden retinol ceramide eye cream
Meet Elizabeth Arden’s newest addition to its ceramide skincare lineup: Retinol Ceramide Line Erasing Eye Cream. Smooth, brighten and depuff—all while hydrating the delicate eye area for younger-looking eyes. As with other Elizabeth Arden skincare products, the messaging for this product is science-forward and focuses on ingredients, benefits, clinical claims to highlight product efficacy.
Role: Wrote all brand copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
Wrote & edited script for Retinol Ceramide Line Erasing Eye Cream—touching on product ingredients, benefits, and clinical claims.
ELIZABETH ARDEN PREVAGE ANTI-AGING EYE SERUM 2.0
I also worked on the campaign for Elizabeth Arden’s new PREVAGE Anti-Aging Eye Serum 2.0. Like their Daily Serum 2.0, PREVAGE Anti-Aging Eye Serum 2.0, supercharges its hero ingredient, idebenone, with 5 age-defying ingredients to powerfully protect, correct and perfect the look of skin around the eyes.
Role: Wrote all brand copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
(I love the slick CGI sequence to demonstrate the powerful science behind this eye serum!)
elizAbeth arden visible brightening cicaglow concentrate
Brightening niacinamide meets soothing cica. Visible Brightening CicaGlow Concentrate is an innovative, gentle triple-action brightening peel that delivers advanced brightening benefits while smoothing and soothing skin. As with many Elizabeth Arden skincare products, the messaging for this product is science-forward and focuses on ingredients, benefits, and clinical claims to highlight product efficacy.
Role: Wrote all brand copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
Wrote & edited script for Visible Brightening CicaGlow Concentrate—touching on product ingredients, benefits, and clinical claims.
elizabeth arden PREVAGE anti-aging daily serum 2.0
A bestseller since its debut in 2006, Elizabeth Arden's PREVAGE anti-aging serum is well-known and established in the beauty industry. The latest iteration of their serum, PREVAGE Anti-Aging Daily Serum 2.0, supercharges its hero ingredient, idebenone, with 10 new age-defying ingredients to powerfully protect, correct and perfect the look of skin.
Role: Wrote all brand copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
This video leads with a pretty slick CGI sequence to demonstrate the powerful science behind the serum. Wrote & edited script for PREVAGE Anti-Aging Daily Serum 2.0—touching on product ingredients, benefits, and clinical claims.