Holiday 2019 believe in the wonder
Role: Established creative copy direction for Macy's Holiday 2019 campaign featuring All that Pizzazz & The Cozy Outdoors, the two main trends during the holiday season.
Holiday 2018 believe in the wonder of giving
Role: Established creative copy direction for Macy's new Holiday 2018 The Gift List campaign.
HOLIDAY 2017 macy’s GIFTS WE LOVE
Holiday 2017 creative contributed to sales of $8.515 billion in FY 2017 Q4, an increase of 1.8% compared with FY 2016 Q4. Comparable sales growth of 1.3% on an owned basis; 1.4% on an owned plus licensed basis.
Role: Established creative copy direction for Macy's new Holiday 2017 Gifts We Love campaign. Copy from direct mail piece was adapted for digital and outdoor media assets. All editorial copy written by me.
Additionally, I worked with Macy's Fashion Office to name each of the identified gifting initiatives and/or trends.
HOLIDAY 2016 macy's HAPPY GIVING
Role: Established creative copy direction for Macy's Holiday 2016 Happy Giving campaign. Copy from direct mail piece was adapted for digital & outdoor media assets. All editorial copy written by me.
Additionally, I worked with Macy's Fashion Office to name each of the identified gifting initiatives and/or trends.
HOLIDAY 2015 macy's believe in the magic of giving
Role: Established creative copy direction for Macy's Holiday 2015 Believe in the Magic of Giving campaign. Copy from direct mail piece was adapted for digital and outdoor media assets. All editorial copy written by me.
Additionally, I worked with Macy's Fashion Office to name each of the identified gifting initiatives and/or trends.
