Spring 2020 fashion

For the spring 2020 season, Macy’s continued to highlight the latest trends & fashions and how the customer can achieve a look that’s easy & effortless. Due to the COVID-19 pandemic, this campaign was interrupted online & in stores.

Role: Established creative copy direction for spring 2020 women’s fashion campaign.

SPRING 2020 men’s fashion

For the spring 2020 season, Macy’s continued to highlight the latest trends & fashions and how the customer can achieve a look that’s easy & effortless. Due to the COVID-19 pandemic, this campaign was interrupted online & in stores.

Role: Established creative copy direction for spring 2020 men’s fashion campaign.

SPRING 2018 WOMEN’S FASHION

When it comes to fashion, it’s all about how it makes you feel. Dress up to feel inspired & empowered. For spring 2018, Macy's wants you to feel remarkable. New trends, new looks & more to help customers find the most remarkable version of themselves.

Role: Established creative copy direction for spring 2018 women's & men's fashion campaigns featuring the Head of Macy’s Fashion Office, Cassandra Jones & Group Vice President, Men’s Fashion Director, Durand Guion.

Spring 2018 creative contributed to comparable sales growth of +3.9% on an owned basis; +4.2% on an owned plus licensed basis. 

SPRING 2018 MEN’S FASHION

Spring 2018 creative contributed to comparable sales growth of +3.9% on an owned basis; +4.2% on an owned plus licensed basis.

spring 2017 fashion CELEBRATE SPRING

Celebrate Spring is the first installment of Macy's new anthemic campaign, Celebrate. For the Celebrate Spring campaign, focus was placed on communicating new trends and Must Haves to build desire, increase credibility as a fashion authority & drive brand love for Macy's.

Role: Established creative copy direction for Macy's Celebrate Spring campaign. All editorial copy written by me. Copy from direct mail piece was adapted for all digital assets.

spring 2017 men’s fashion–celebrate spring

Role: Established creative copy direction for Macy's Celebrate Spring men's fashion campaign. All editorial copy written by me. Copy from direct mail piece was adapted for all digital assets.

SPRING 2016 FASHION

When it comes to fashion, change is good. And, this spring, Macy's ushered in lots of change—with cool new trends, the latest must-haves from America's favorite brands & fresh looks from new names.

Role: Established creative copy direction for spring 2016 women's fashion campaign. All editorial copy written by me.

SPRING 2016 MEN'S FASHION

Role: Established creative copy direction for spring 2016 men's fashion campaign. All editorial copy written by me.