Macy’s Beauty Box 2020

These are two of many unboxing videos produced, written, and created to showcase Macy’s Beauty Box—a monthly subscription of skincare, makeup, and fragrance samples from Macy’s. The March 2020 video features Macy’s Beauty Director, Elise Saetta and Macy’s Director of Product Education, Brenda Hong. The February 2020 video right features Elise along with Alyssa Spirito from #macysstylecrew. Watch as they break down what’s included in the featured month’s box, how to use it, and why you’ll love it.

Role: Provide creative copy direction and edit scripts for featured talent: Elise Saetta, Brenda Hong, and Alyssa Spirito. All from Macy’s.

macy’s fall 2017 beauty scene VIDEO

Role: Write and edit voice-over for national tv spot to promote the fall 2017 Beauty Scene event in stores.

MACY'S X MAC

This video series was produced in collaboration with MAC Cosmetics. The first video features the exclusive MAC Holiday 2017 Snowball Collection. The second video highlights MAC bestsellers and the third is a how-to for brows. 

Role: Write and edit scripts for featured artist Romero Jennings.

FALL 2018 FASHION VIDEOS

In fall 2017, Macy's introduced The Edit—an all-new digital experience that's home to the very best in fashion, ideas and inspiration for the season. I worked closely with the Senior Leadership Team on the vision and mission for The Edit and how it aims to inspire and delight Macy's customers. We refreshed the video for the fall & spring 2018 seasons. The It List is a key component of The Edit and tells the curation portion of our message. All copy in video is written by me. 

Role: Co-creative director for Macy’s fashion videos. Write and edit voice-over script for women’s and men’s fashion videos. Content leveraged on macys.com/theEdit and in stores.

spring 2018 FASHION VIDEOS

Role: Write and edit voice-over for fashion videos. Content leveraged on macys.com/theEdit and in stores.

macy's x thalia sodi - fall 2017

Getting Ready with Thalia: From Coffee to Cocktails. An online video featuring Thalía as she shows us how to transition your look from morning to evening, featuring the Thalia Sodi collection. Directed by Alan Cresto. 

Role: Co-creative director for video concept. Write and edit Thalía's script.

MACY'S X RYAN SEACREST DISTINCTION

For Fall 2017, I worked on a series of videos featuring Ryan Seacrest and his Distinction collection at Macy's. Videos focused on styling and how-to-wear-it tips. Digital content leveraged across multiple social media platforms. 

Role: Write and edit Ryan's scripts.

SPRING 2014 trend videoS

Highlighting The White Light—the name for the all-white fashion trend and Urban Voyage—the name for the global-inspired fashion trend that season.

Role: Write and edit video supers.