ELIZABETH ARDEN HOLIDAY 2021
The 360 holiday campaign brings together the old and new—nostalgic interpretations of holiday time in New York City and innovative beauty products that reinforce Elizabeth Arden’s position as an accessible luxury authority during the 2021 holiday season. Campaign highlights the brand’s innovative skin care, makeup and fragrances as the perfect gifts to give. We also invited customers to take part in classic NYC traditions and share the joy, sophistication and vitality of Elizabeth Arden beauty.
To bring the concept to life in the social media space, my Art Director and I created "12 Days of Beauty"—a series of short animations where we follow the iconic yellow cab as it journeys throughout New York City’s neighborhoods, delivering the most beautiful Elizabeth Arden gifts. Each day, for 12 days, our stop-motion animations will reveal a key fragrance or skincare gift to give. Role: Wrote all copy for digital and point of sale touch points: social media, e-mail, digital properties, in-store signage. Determined creative copy direction.
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ELIZABETH ARDEN SOCIAL - general
Role: Copywriter for Elizabeth Arden UGC and original content social posts. As of July 2021: Increased engagements +149% MoM; Post shares +29% MoM; Comments +102% MoM; Likes +164% MoM.
MACY’S
I worked on select social posts during the COVID-19 pandemic. For the giving back post (first one below) Macy’s shared a business update, showcased philanthropic efforts, and started to post more consistently on social channels. They saw an increase in their Facebook score towards the end of the week, with the addition of a new post, while all other retailers remained stable that past week. Role: Copywriter for select social posts.
Here are some older posts I’ve written for Macy’s Facebook page.
